Lamborghini Turns 50

2013-12-18 17.58.01 Seductive global brand not afraid of aging

While working at Jordan our creative team took an inspiration trip to Italy. I arranged for us to tour Lamborghini + Ducati and Ferrari. We arrived in the town of Saint Agada, “Our motor valley” and I went in believing my focus would be materials & luxury,but quickly discovered our two brands had more in common with a language of timeless design & craftsmanship. The spotless factory was more about handwork than robotics but to the designers surprise only the male employes, wearing Armani inspired jumpsuits, worked on the outside of the fastest luxury cars in the world… hmm,


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